Commercial design in the digital space is an ever-evolving landscape, driven by screen-based interactions, platform requirements, and real-time engagement. Unlike print, digital design must account for multiple device sizes, responsive layouts, and rapid iteration. At ianmcconkey.ie, we combine creative strategy with technical know-how to deliver digital artwork that performs across channels—whether it’s for websites, social media, email marketing, presentations or digital advertising.
Clarity Begins with the Brief
Every digital design project begins with a clear brief. We work closely with clients to define the purpose, audience, and usage of the digital asset. Are we designing for mobile-first users, or creating branded content for a large desktop monitor? Is the objective to build awareness, drive clicks, or communicate key information? These insights shape not just the visual approach but also the functionality and file formats required.
Design Thinking for the Screen
In the digital realm, visual storytelling takes on new dimensions. Animation, interactivity and motion can all be used to enhance the user experience—but they need to be handled with care. Design elements must not only look good but load quickly and behave predictably across different browsers and platforms.
Typography, spacing and colour all play different roles on screen. Fonts must be legible at a range of sizes and resolutions, and colours must be optimised for RGB display while also maintaining accessibility contrast standards. Grid systems and visual hierarchy are key for clarity, especially when layouts shift responsively across devices.
The Technical Side of Digital Artwork
Preparing artwork for digital use requires a sound understanding of technical specifications. Each platform—whether it’s Instagram, LinkedIn, a website banner, or a PowerPoint deck—has its own set of dimensions, resolutions, file sizes and format preferences. We ensure that digital artwork is exported in the right file type (JPG, PNG, SVG, GIF, MP4, PDF or HTML5) and resolution (usually 72–150dpi for screen use), optimised for clarity and fast loading times.
File naming, folder structures and asset versions also play an important role in collaborative workflows, especially for large campaigns or agencies working across time zones. At ianmcconkey.ie, we maintain organised digital libraries that clients can rely on for consistent delivery and branding.
Testing, Iterating and Launching
Once designs are complete, they’re rarely static. Digital artwork is often tested in real-time environments—like social media feeds or mobile screens—before full deployment. We pay close attention to how users interact with content, whether it’s a click-through on an email banner or the way a carousel appears on a homepage.
Because the digital world moves quickly, we also design with adaptability in mind. Campaign assets often need to be updated, resized or translated for different markets. We build flexible design systems that make this process efficient and brand-safe.
Design That Moves with Your Audience
The variety in digital design work is one of its most exciting aspects. From animated display ads to interactive presentations, every project presents new creative and technical challenges. At ianmcconkey.ie, our goal is to produce digital artwork that’s not only visually engaging but also strategically aligned—design that moves with your audience, wherever they are.